Wednesday, April 13, 2011

Dear Food Revolutionaries

Too much sugar is threatening the health of our kids and we’ve got to do something about it.1

Flavored milk, the chocolate and strawberry milk which is served for breakfast and lunch at school, is sweetened with sugar that kids don’t need and just adds extra calories to an otherwise healthy drink.

The facts deserve to be taken seriously. According to the National Dairy Council, flavored milk contains about 4 teaspoons of added sugar; plain white milk2 doesn’t have any added sugar. It also contains colors, flavors and artificial sweeteners that don’t add any nutritional value. Check out the label and you’ll be able to see for yourself.

Many parents don’t realize this, but chocolate milk has the same amount of sugar as a soft drink (that’s the added sugar plus the natural sugar contained in all milk). Just one additional soft drink per day increases a child’s obesity risk by 60% and is a major contributor to Type 2 diabetes3.

But there is something we can do. Join me in asking schools to promote plain, white milk instead. Help spread the message that wholesome, plain milk is best and that sugary, flavored milk should only be enjoyed as an occasional treat.

Support the Food Revolution campaign to bring back plain milk in schools:

Big Love,

Jamie and the Food Revolution team


1.The Harvard School of Public Health has shown that there’s strong evidence that sugar-sweetened drinks contribute to the development of type 2 diabetes.

2. The National Dairy Council says that on average, an 8 ounce serving of chocolate milk contains about 4 teaspoons of added sugar. You can read their Flavoured Milk in Perspective report here.

3. There’s been a 10-fold increase in childhood diabetes in the last 20 years; and one additional soft drink per day increases a child's obesity risk by 60%, according to the Harvard Public Health Review.


  1. Richelle,

    My son just said to me two weeks ago: Do you know how much sugar is in chocolate milk? He said from now on I'm only getting the 2% milk they serve at school.

    Now if only the schools would wise up.

    I buy skim milk and my kids like it.


  2. Dee,
    that is wonderful that is aware and making the change. I love what Jamie Oliver is doing to help our children and I also hope the schools/states/parents/kids/United States, etc. wise up to how much BAD food is out there...a little of this or that in moderation but's overload on EVERYTHING..."things" and "foods/drinks" NOT GOOD!!!